Conduct outreach with relevant media to secure steadfast coverage across target outlets in print, online and social media. Ongoing media tactics include the promotion of evergreen offerings in line with timely angles and events, trend pitching, hosted group and individual press trips, award nominations and thought leadership profiling. 

Develop custom press materials including fact sheets, leadership bios, press releases, website copy, crisis communications, holding statements and more. Work with the client to produce strategic brand messaging that enhances its positioning in the media and grabs the attention of relevant audiences.

Partner with like-minded brands to develop novel programming capable of delivering high-profile press and social media coverage. Connect the client with key leaders in relevant industries such as fashion, design, culinary, wellness and more; curate newsworthy guest programs to reinforce the brand as an innovator in the luxury hospitality space from a multi-faceted approach.

Engage with on-brand influencers and celebrities to reach new and relevant audiences through social coverage, highlighting brand pillars and programming as well as large-scale initiatives and activations. Capabilities include maintaining relationships with individuals and management teams, negotiating social deliverables and staying up to date on influencer whereabouts to capitalize on key events and travel opportunities. 

Plan and execute media events to connect top editors directly with brand leaders, amplifying key messages and offering decision makers an exclusive peek into the brand experience. Manage the event at every angle, from coordination of logistics and sourcing venues, vendors and staffing to securing top-tier media and influencer RSVP’s. 

Provide consultation for current brand positioning and offer strategic feedback for an elevated media presence. Service includes brand and comp-set research, situation analysis and evaluation and counsel for short and long-term opportunities based on budget.